Effective Positioning In Dubai can mean the difference between being ignored or overlooked and being successful.
Positioning is how the public perceives your business.
It’s crucial because it answers questions before customers can even ask them, putting initial doubts and uncertainties at ease.
Methods Of Positioning
There are various methods of positioning your business, including the following:
1. Positioning Based on Product Characteristics
Positioning based on product characteristics associates your brand with a particular feature that benefits customers.
For example, car manufacturers like Audi are associated with reliability, while Volvo is associated with safety.
Consistently communicating your unique product benefits or characteristics is essential for effective positioning.
2. Positioning Based on Price
Positioning based on price is competitive pricing, where a brand aims to be the cheapest in the market.
However, this strategy places immense pressure on the business to maintain a low price point and is not sustainable.
Instead, businesses can position themselves at a higher price point but deliver a better experience.
3. Positioning Based on Quality or Luxury
Positioning based on quality or luxury focuses on associating your product or service with prestige, happiness, or investment.
While it’s essential to deliver a high-quality product or service, it’s important not to rely solely on this positioning strategy.
4. Positioning Based on Product Use or Application
Positioning based on product use or application focuses on fulfilling a specific niche moment in your prospect’s life.
These products offer convenience and minimal preparation time, and their positioning should factor into overall perception.
5. Positioning Based on the Competition
Competitor-based positioning uses competitors as a reference point to inform potential customers.
Highlighting a key difference between your product or service and local competitors can make your marketing more favorable.
How To Position Your Business
To position your business effectively, you need to:
-Find a way to stand out from competitors
-Develop a unique value proposition
-Consistently communicate the value you offer
-Deliver a high-quality product or service that meets expectations
Conclusion
Positioning your business is crucial to differentiate it from competitors and appeal to potential customers.
Whether you choose to position based on product characteristics, price, quality or luxury, product use or application, or the competition, finding a unique value proposition is essential.
Remember to deliver a high-quality product or service that meets expectations, and your business will thrive.