Advertising is crucial for any business, but it is not the same as marketing. Blindly running ads without a proper marketing plan in place can be a waste of money.
This is vital as there may not be enough margin to pay for ads without financially exposing the business.
Therefore, it is essential to have a retargeting strategy in place. In this article we will explore what are the risks related to blindly runnunig ads for local businesses in Dubai.
False Beliefs In The Advertising Industry
There are several false beliefs in the marketing and advertising industry.
These include the idea that increasing impressions or followers will lead to increased sales.
Social media marketing agencies that make unrealistic promises or prioritize closing deals over delivering tangible results can hurt a business.
Therefore it’s crucial to hire a marketing company with a result-focused approach that understands how to deliver tangible results.
Data-Driven Marketing Strategies
The key to a successful marketing campaign is having a proper marketing strategy in place and finding a marketing company that can deliver data-driven results.
This includes the number of customers, conversions, return on investment, and lifetime value of a client. It’s important not to devalue a business by lowering prices but instead focus on marketing strategies to increase prices.
Bait Numbers vs. Tangible Results
Many marketing agencies use tactics to attract clients through promises of high numbers of views, interactions, and followers, without any real impact on sales and revenue.
This can easily attract potential clients who may not be knowledgeable about the technicalities of advertising and marketing campaigns.
These numbers are used to hook clients, but the primary focus of these agencies is on quantity over quality.
They often include all possible platforms in their quotes, regardless of whether it would be beneficial to the client or not. This practice pumps up the price and doesn’t focus on the result.
Copywriting And Its Importance In Marketing
Copywriting is one of the essential pillars of marketing. It’s the use of words to promote a business online and any marketing material or content written with the intent to sell something.
Many marketing agencies don’t understand copywriting and don’t know what words to use to effectively promote a business online.
Words used to present a business online are the ONLY tool that one has to build trust, educate, and get customers hooked.
Finding The Right Marketing Company
It’s important to find a marketing company that can deliver data-driven tangible results.
Outsourcing advertising to agencies that promise large numbers of impressions, views, and interactions without mentioning their impact on sales and revenues can be risky.
Therefore these agencies often do not understand marketing comprehensively.
They do not select clients based on the results they can bring, and do not focus on long-term collaboration.
They promise numbers that are easily achievable or fairly easy to manipulate, such as likes, followers, and views, and often deliver low-quality leads.
Conclusion
In conclusion a marketing company that can properly get a business tangible results like sales, clients, and revenues is what businesses need.
They should have a solid marketing strategy that can increase revenues, sales, and return on investment with targeted acquisition and remonetization strategies.
Our ads management and marketing advisory services actively manage advertising campaigns by monitoring and adjusting them regularly to maximize results.